Advertising Disclosure

Affiliate Programme Participation

Our website may contain affiliate links to products or services that we believe may be of interest to you. When you click on these links and make a purchase, we may receive a commission at no additional cost to you. These affiliate relationships help support our business and allow us to continue providing quality content and services.

Affiliate partnerships may include relationships with suppliers of cleaning products, equipment manufacturers, home improvement retailers, and other service providers relevant to home care and maintenance.

How We Select Affiliates

We are selective about the affiliate programmes we participate in. Our criteria include:

• • Quality and reliability of the products or services offered
• • Relevance to our customers' needs and interests
• • Ethical business practices of the affiliate partner
• • Value proposition and competitive pricing
• • Positive customer reviews and reputation

Commission-Based Recommendations

When we recommend products or services through affiliate links, we may earn a commission if you make a purchase. However, this does not influence the price you pay, and we strive to recommend only products and services that we genuinely believe provide value. Our recommendations are based on quality, performance, and suitability rather than commission rates.

Independence of Opinion

Whilst we may benefit financially from affiliate relationships, our opinions and recommendations remain independent. We regularly review and assess the products and services we recommend to ensure they continue to meet our standards. If our opinion of a product or service changes, we will update our content accordingly.

What Constitutes Sponsored Content

Sponsored content refers to material created in collaboration with or paid for by third-party brands, companies, or organizations. This may include sponsored articles, product features, service reviews, or promotional materials integrated into our website content.

Identification and Labeling

We clearly identify sponsored content through appropriate disclosure labels. Sponsored material will be marked with one or more of the following:

• • "Sponsored", "Sponsored Content", or "Sponsored Post" labels
• • "Paid Partnership" or "In Partnership With" disclosures
• • Clear indication of the sponsoring brand or company
• • "Advertisement" or "Ad" designations where appropriate

Editorial Standards for Sponsored Content

Even when content is sponsored, we maintain editorial control and uphold our standards for accuracy, relevance, and value to our audience. Sponsored content must align with our brand values and provide genuine benefit to our readers. We do not publish sponsored content that is misleading, deceptive, or of poor quality.

Brand Partnerships

We may form ongoing partnerships with brands that share our values and commitment to quality. These partnerships allow us to provide you with exclusive offers, expert insights, and valuable resources. All partnerships are carefully evaluated to ensure they benefit our customers and maintain our reputation for trustworthiness.

Display Advertising Networks

Our website may feature advertisements served through third-party advertising networks. These networks display ads based on various factors, including your browsing behaviour, demographics, and interests. We do not have direct control over which specific advertisements are shown, though we make efforts to ensure they are appropriate and relevant.

Behavioural Targeting and Cookies

Third-party advertising networks may use cookies and similar technologies to:

• • Track your browsing activity across websites
• • Build profiles of your interests and preferences
• • Deliver targeted advertisements based on your profile
• • Measure the effectiveness of advertising campaigns
• • Prevent fraudulent advertising activity

For more information about how cookies are used for advertising purposes and how to control them, please refer to our Cookie Policy.

Ad Personalization

Personalized advertising aims to show you ads that are more relevant to your interests. Whilst this can enhance your browsing experience by reducing irrelevant advertisements, you have the right to opt out of personalized advertising. You can manage your preferences through our Cookie Policy page or through your browser settings.

Google AdSense and Analytics

We may use Google AdSense to display advertisements and Google Analytics to understand how visitors use our site. These services use cookies to collect information about your interaction with our website. This information is used to provide you with relevant advertisements and to help us improve our website and services.

Managing Advertisement Preferences

You have several options for controlling your advertising experience:

• • Adjust your cookie preferences through our Cookie Policy page
• • Configure your browser settings to block or limit cookies
• • Use browser extensions or privacy tools to manage advertisements
• • Opt out of personalized advertising through industry opt-out tools

Opt-Out Procedures

To opt out of personalized advertising, you can visit the Your Online Choices website or the Network Advertising Initiative opt-out page. Please note that opting out of personalized advertising does not mean you will stop seeing advertisements; rather, the ads you see may be less relevant to your interests.

Data Collection for Advertising

Information collected for advertising purposes typically includes your browsing behaviour, device information, and general location data. This information is used to serve relevant advertisements and measure their effectiveness. For detailed information about how we collect and use your data, please refer to our Privacy Policy.

Rights Under Privacy Regulations

Under UK GDPR and other applicable privacy regulations, you have rights regarding your personal data, including data used for advertising purposes. These rights include the right to access, rectify, erase, restrict processing, and object to the use of your data. To exercise these rights, please contact us or refer to our Privacy Policy for more information.